{"id":14637,"date":"2023-10-02T10:56:37","date_gmt":"2023-10-02T10:56:37","guid":{"rendered":"https:\/\/2026.niveldecalidad.com\/?p=14637"},"modified":"2023-10-02T10:56:41","modified_gmt":"2023-10-02T10:56:41","slug":"performance-max-hoteles","status":"publish","type":"post","link":"https:\/\/2026.niveldecalidad.com\/?p=14637","title":{"rendered":"Feed de hoteles en Google Ads para PMax"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p><span style=\"font-weight: 400;\">Para crear tu campa\u00f1a de performance max para tu establecimiento, antes deber\u00e1s de crear un feed de hotel para poder a\u00f1adirlo en tu campa\u00f1a PMax.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para a\u00f1adir el feed de hotel en tu cuenta de Google Ads:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En primer lugar, en la parte superior de tu cuenta tendr\u00e1s que irte al apartado <\/span><b>Herramientas &#8211; Datos empresariales<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/Captura-de-pantalla-2023-09-26-a-las-13.18.40-231x300.png\" width=\"256\" height=\"332\" alt=\"\" class=\"wp-image-14640 alignnone size-medium\" srcset=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/Captura-de-pantalla-2023-09-26-a-las-13.18.40-231x300.png 231w, https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/Captura-de-pantalla-2023-09-26-a-las-13.18.40.png 402w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una vez est\u00e9s dentro de \u201cDatos empresariales\u201d, haces clic en el s\u00edmbolo \u201c<\/span><b>+<\/b><span style=\"font-weight: 400;\">\u201d y seguidamente en \u201c<\/span><b>feed de hoteles<\/b><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/Captura-de-pantalla-2023-09-26-a-las-13.23.52.png\" width=\"218\" height=\"218\" alt=\"\" class=\"wp-image-14641 alignnone size-full\" srcset=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/Captura-de-pantalla-2023-09-26-a-las-13.23.52.png 218w, https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/Captura-de-pantalla-2023-09-26-a-las-13.23.52-150x150.png 150w\" sizes=\"(max-width: 218px) 100vw, 218px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Una vez hayas accedido a \u201cfeed de hoteles\u201d hay <\/span><b>dos formas diferentes<\/b><span style=\"font-weight: 400;\"> de subir tu feed:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Primero marca la opci\u00f3n de <\/span><b>elegir hotel desde mapa<\/b><span style=\"font-weight: 400;\"> y busca el nombre de tu hotel, puede darse el caso que pruebes de diferentes maneras y no aparezca el nombre de tu hotel, pero no te preocupes en el siguiente punto explico la otra forma de subirlo . En el caso de que s\u00ed aparezca el nombre de tu hotel, simplemente a\u00f1\u00e1delo y ponle un nombre a tu feed, as\u00ed de sencillo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/Captura-de-pantalla-2023-09-26-a-las-13.26.50-300x89.png\" width=\"300\" height=\"89\" alt=\"\" class=\"wp-image-14642 alignnone size-medium\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si tras hacer varios intentos no aparece el nombre de tu hotel accede de nuevo a la opci\u00f3n de a\u00f1adir feed de hoteles y marca la otra opci\u00f3n \u201c<\/span><b>subir una lista de hoteles<\/b><span style=\"font-weight: 400;\">\u201d, ponle un nombre a tu feed y selecciona la fuente \u201c<\/span><b>hoja de c\u00e1lculo de google<\/b><span style=\"font-weight: 400;\">\u201d. Antes de esto tendr\u00e1s que descargarte la siguiente plantilla <\/span><a href=\"https:\/\/www.gstatic.com\/adextensions\/hotel-property-feed-template.csv\"><span style=\"font-weight: 400;\">plantilla de feed de hoteles (CSV)<\/span><\/a><span style=\"font-weight: 400;\"> y quitar las urls de ejemplo de la plantilla. Seguidamente tendr\u00e1s que ir a Google Maps y buscar el hotel que quieres incluir en tu feed y copiar la url de la parte superior en la plantilla que te acabas de descargar, el nombre del hotel deber\u00e1 de aparecer a la izquierda de la url.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/Captura-de-pantalla-2023-09-26-a-las-13.42.44-300x120.png\" width=\"328\" height=\"131\" alt=\"\" class=\"wp-image-14644 alignnone size-medium\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por \u00faltimo, guarda tu hoja de c\u00e1lculo y haz clic en \u201c<\/span><b>vincular con una hoja de c\u00e1lculo de Google<\/b><span style=\"font-weight: 400;\">\u201d y haz clic en \u201caplicar\u201d\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/Captura-de-pantalla-2023-09-26-a-las-13.34.16-300x103.png\" width=\"300\" height=\"103\" alt=\"\" class=\"wp-image-14645 alignnone size-medium\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Esto ser\u00eda todo!, ya te aparecer\u00e1 la opci\u00f3n de a\u00f1adir tu feed a la hora de crear la campa\u00f1a de max performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/Captura-de-pantalla-2023-09-26-a-las-13.48.20-300x257.png\" width=\"306\" height=\"262\" alt=\"\" class=\"wp-image-14646 alignnone size-medium\" \/><\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Para crear tu campa\u00f1a de performance max para tu establecimiento, antes deber\u00e1s de crear un feed de hotel para poder a\u00f1adirlo en tu campa\u00f1a PMax. Para a\u00f1adir el feed de hotel en tu cuenta de Google Ads: En primer lugar, en la parte superior de tu cuenta tendr\u00e1s que irte al apartado Herramientas &#8211; Datos empresariales. Una vez est\u00e9s dentro de \u201cDatos empresariales\u201d, haces clic en el s\u00edmbolo \u201c+\u201d y seguidamente en \u201cfeed de hoteles\u201d Una vez hayas accedido a \u201cfeed de hoteles\u201d hay dos formas diferentes de subir tu feed: &nbsp; Primero marca la opci\u00f3n de elegir hotel desde mapa y busca el nombre de tu hotel, puede darse el caso que pruebes de diferentes maneras y no aparezca el nombre de tu hotel, pero no te preocupes en el siguiente punto explico la otra forma de subirlo . En el caso de que s\u00ed aparezca el nombre de tu hotel, simplemente a\u00f1\u00e1delo y ponle un nombre a tu feed, as\u00ed de sencillo. &nbsp; Si tras hacer varios intentos no aparece el nombre de tu hotel accede de nuevo a la opci\u00f3n de a\u00f1adir feed de hoteles y marca la otra opci\u00f3n \u201csubir una lista de hoteles\u201d, ponle un [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[17,527,14,630],"tags":[30,110,42],"class_list":["post-14637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-avanzado","category-campanas-google-ads","category-comercio-electronico","category-google","tag-ecommerce","tag-google-ads","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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