{"id":14936,"date":"2024-01-03T13:48:29","date_gmt":"2024-01-03T13:48:29","guid":{"rendered":"https:\/\/2026.niveldecalidad.com\/?p=14936"},"modified":"2024-01-03T14:43:55","modified_gmt":"2024-01-03T14:43:55","slug":"configuracion-hotel-ads","status":"publish","type":"post","link":"https:\/\/2026.niveldecalidad.com\/?p=14936","title":{"rendered":"\u00bfComo se configura Hotel Ads?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb custom_margin=\u00bb|3px||||\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||44px||\u00bb global_colors_info=\u00bb{}\u00bb]<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La configuraci\u00f3n de Google Hotel Ads se lleva a cabo en varios procedimientos, y puede variar seg\u00fan las caracter\u00edsticas espec\u00edficas de tu establecimiento y el sistema de gesti\u00f3n de propiedades (PMS) que utilices. Aqu\u00ed os dejo una guia de c\u00f3mo configurar Google Hotel Ads:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tendras que registrarte en Google Hotel Center:<\/span><\/li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Accede al Google Hotel Center (https:\/\/www.google.com\/hotelcenter\/) y reg\u00edstrate si a\u00fan no lo has hecho. Necesitar\u00e1s una cuenta de Google para iniciar sesi\u00f3n.<\/span><\/li>\n<\/ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00f1adir y Configurar la Propiedad en Hotel Center:<\/span><\/li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Agrega y configura tu propiedad en Google Hotel Center. Esto incluye proporcionar detalles como la direcci\u00f3n, informaci\u00f3n de contacto y enlaces a tu sitio web.<\/span><\/li>\n<\/ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integraci\u00f3n con el Sistema de Gesti\u00f3n de Propiedades (PMS):<\/span><\/li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Si tu hotel utiliza un PMS, es recomendable integrar Google Hotel Ads con este sistema. Esto permite una actualizaci\u00f3n autom\u00e1tica de la disponibilidad, tarifas y otros detalles relevantes.<\/span><\/li>\n<\/ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carga de Datos del Hotel:<\/span><\/li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Proporciona informaci\u00f3n detallada sobre tus habitaciones, tarifas, pol\u00edticas de cancelaci\u00f3n, servicios y otras caracter\u00edsticas importantes. Aseg\u00farate de que la informaci\u00f3n est\u00e9 actualizada.<\/span><\/li>\n<\/ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configurar Precios y Ofertas:<\/span><\/li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Define tu estrategia de precios y ofertas. Puedes establecer tarifas especiales, promociones y otros incentivos para atraer a los posibles usuarios.<\/span><\/li>\n<\/ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configuraci\u00f3n de la Estrategia de Ofertas:<\/span><\/li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Decide sobre tu estrategia de oferta para participar en las subastas de Google Hotel Ads. Esto implica establecer la oferta m\u00e1xima que est\u00e1s dispuesto a pagar por clic (CPC) o, en algunos casos, una comisi\u00f3n por reserva.<\/span><\/li>\n<\/ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configuraci\u00f3n del P\u00edxel de Conversi\u00f3n:<\/span><\/li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Instala el p\u00edxel de conversi\u00f3n de Google en tu sitio web concretamente en tu p\u00e1gina de confirmaci\u00f3n de reservas. Esto permite realizar un seguimiento de las conversiones y evaluar el rendimiento de tus anuncios.<\/span><\/li>\n<\/ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revisi\u00f3n y Aprobaci\u00f3n por parte de Google:<\/span><\/li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Google revisar\u00e1 la informaci\u00f3n proporcionada y puede llevar a cabo una verificaci\u00f3n antes de aprobar tu propiedad para que aparezca en los anuncios.<\/span><\/li>\n<\/ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gesti\u00f3n Continua:<\/span><\/li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Una vez aprobado, comprueba regularmente el rendimiento de tus anuncios y realiza ajustes seg\u00fan sea necesario. Puedes hacer ajustes en tus estrategias de oferta, actualizar la informaci\u00f3n del hotel y realizar otras optimizaciones.<\/span><\/li>\n<\/ul>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hay que tener en cuenta que los detalles espec\u00edficos pueden cambiar y Google puede actualizar sus procesos y requisitos. Te recomendar\u00eda consultar esporadicamente la documentaci\u00f3n oficial de Google Hotel Ads y, si es posible, contactar con el soporte de Google Ads para obtener orientaci\u00f3n espec\u00edfica y actualizada sobre la configuraci\u00f3n para tu propiedad en la fecha actual.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; La configuraci\u00f3n de Google Hotel Ads se lleva a cabo en varios procedimientos, y puede variar seg\u00fan las caracter\u00edsticas espec\u00edficas de tu establecimiento y el sistema de gesti\u00f3n de propiedades (PMS) que utilices. Aqu\u00ed os dejo una guia de c\u00f3mo configurar Google Hotel Ads: Tendras que registrarte en Google Hotel Center: Accede al Google Hotel Center (https:\/\/www.google.com\/hotelcenter\/) y reg\u00edstrate si a\u00fan no lo has hecho. Necesitar\u00e1s una cuenta de Google para iniciar sesi\u00f3n. A\u00f1adir y Configurar la Propiedad en Hotel Center: Agrega y configura tu propiedad en Google Hotel Center. Esto incluye proporcionar detalles como la direcci\u00f3n, informaci\u00f3n de contacto y enlaces a tu sitio web. Integraci\u00f3n con el Sistema de Gesti\u00f3n de Propiedades (PMS): Si tu hotel utiliza un PMS, es recomendable integrar Google Hotel Ads con este sistema. Esto permite una actualizaci\u00f3n autom\u00e1tica de la disponibilidad, tarifas y otros detalles relevantes. Carga de Datos del Hotel: Proporciona informaci\u00f3n detallada sobre tus habitaciones, tarifas, pol\u00edticas de cancelaci\u00f3n, servicios y otras caracter\u00edsticas importantes. Aseg\u00farate de que la informaci\u00f3n est\u00e9 actualizada. Configurar Precios y Ofertas: Define tu estrategia de precios y ofertas. Puedes establecer tarifas especiales, promociones y otros incentivos para atraer a los posibles usuarios. Configuraci\u00f3n de la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[17,527,630,20],"tags":[110,42,34],"class_list":["post-14936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-avanzado","category-campanas-google-ads","category-google","category-marketing-online","tag-google-ads","tag-marketing-digital","tag-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funcionamiento Google Hotel Ads<\/title>\n<meta name=\"description\" content=\"La configuraci\u00f3n de Google Hotel Ads implica varios pasos, y var\u00eda seg\u00fan las caracter\u00edsticas espec\u00edficas de tu 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