{"id":2854,"date":"2018-08-23T15:28:28","date_gmt":"2018-08-23T13:28:28","guid":{"rendered":"https:\/\/2026.niveldecalidad.com\/?p=2854"},"modified":"2024-10-29T11:38:34","modified_gmt":"2024-10-29T11:38:34","slug":"campanas-smart-display-inteligentes","status":"publish","type":"post","link":"https:\/\/2026.niveldecalidad.com\/?p=2854","title":{"rendered":"Campa\u00f1as Smart Display o Inteligentes"},"content":{"rendered":"

\u00bfQu\u00e9 es una campa\u00f1a de Smart Display?<\/u><\/strong><\/p>\n

\u00a0<\/u><\/strong>Las campa\u00f1as de Smart Display o inteligentes son aquellas que ofrecen grandes resultados sin apenas intervenci\u00f3n por parte del anunciante. Estas campa\u00f1as permiten mostrar anuncios de todos los formatos en la red de Display, haciendo que su optimizaci\u00f3n se genere de manera autom\u00e1tica y enfocada a obtener el mayor numero de conversiones.<\/p>\n

\u00a0<\/u><\/strong>\u00bfC\u00f3mo funcionan?<\/u><\/strong><\/p>\n

\u00a0<\/u><\/strong>Las campa\u00f1as de Smart Display<\/strong> funcionan a trav\u00e9s de un algoritmo autom\u00e1tico, el cual recoge datos de la propia campa\u00f1a y aprende en base a estos. Podemos decir, que tratan de llegar a cualquier audiencia, ya est\u00e9n en cualquier etapa del ciclo de compra, a punto de comprar o hayan demostrado cualquier tipo de inter\u00e9s.<\/p>\n

Para un buen funcionamiento de este tipo de campa\u00f1as hay que definir un CPA Objetivo<\/strong> alcanzable y establecer un presupuesto mucho mas alto que nuestro CPA objetivo (20 veces mas) . Este CPA objetivo se puede ir reduciendo a medida que la campa\u00f1a vaya recogiendo conversiones.<\/p>\n

\u00a0<\/u>\u00bfCuando se utilizan?<\/u><\/strong><\/p>\n

Para realizar este tipo de campa\u00f1as es recomendable tener al menos 100 conversiones en la red de b\u00fasqueda en el ultimo mes o un m\u00ednimo de 50 conversiones en la red de Display<\/strong>.<\/p>\n

Si has creado una campa\u00f1a de remarketing y el presupuesto esta limitado, las campa\u00f1as inteligentes son una gran alternativa para llegar a aquellos usuarios que est\u00e1n en el proceso de compra.<\/p>\n

\u00bfComo crear una campa\u00f1a inteligente?<\/u><\/strong><\/p>\n

En Google Ads:<\/p>\n

Campa\u00f1as de Red de Display \u2013 Crear Nueva Campa\u00f1a<\/p>\n

\"\"<\/p>\n

Red de Display \u2013 Oportunidades de Venta \u2013 Campa\u00f1a de display inteligente \u2013 A\u00f1ades el nombre de tu sitio web<\/p>\n

\"\"<\/p>\n

Posteriormente te aparecer\u00e1 la configuraci\u00f3n de la campa\u00f1a:<\/p>\n

Introducir nombre \u2013 Ubicaci\u00f3n \u2013 Idioma \u2013 Puja (en este apartado habr\u00e1 que introducir tu CPA objetivo alcanzable y un presupuesto para tu campa\u00f1a)<\/p>\n

Una vez a\u00f1adida la configuraci\u00f3n de la campa\u00f1a, el siguiente paso es crear un grupo de anuncios. Introducido el nombre de tu grupo de anuncios, el ultimo paso es seleccionar las im\u00e1genes y logotipos que hayas escogido para tu campa\u00f1a de Display inteligente.<\/p>\n

\"\"<\/p>\n

\u00bfQu\u00e9 tipos de anuncios utilizar para tu campa\u00f1a de Display inteligente?<\/u><\/strong><\/p>\n

\u00a0<\/strong>Para este tipo de campa\u00f1as no olvides que no son admitidos los mismos banners que las campa\u00f1as de Display habituales. Los anuncios deben componerse de una sola imagen de 1200*627 p\u00edxeles, un t\u00edtulo y una o varias descripciones. Posteriormente el anuncio ser\u00e1 creado autom\u00e1ticamente.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 es una campa\u00f1a de Smart Display? \u00a0Las campa\u00f1as de Smart Display o inteligentes son aquellas que ofrecen grandes resultados sin apenas intervenci\u00f3n por parte del anunciante. Estas campa\u00f1as permiten mostrar anuncios de todos los formatos en la red de Display, haciendo que su optimizaci\u00f3n se genere de manera autom\u00e1tica y enfocada a obtener el […]<\/p>\n","protected":false},"author":3,"featured_media":8131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-avanzado"],"yoast_head":"\nCampa\u00f1as Smart Display o Inteligentes - Nivel de Calidad<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as Smart Display o Inteligentes - Nivel de Calidad\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es una campa\u00f1a de Smart Display? \u00a0Las campa\u00f1as de Smart Display o inteligentes son aquellas que ofrecen grandes resultados sin apenas intervenci\u00f3n por parte del anunciante. Estas campa\u00f1as permiten mostrar anuncios de todos los formatos en la red de Display, haciendo que su optimizaci\u00f3n se genere de manera autom\u00e1tica y enfocada a obtener el […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2026.niveldecalidad.com\/?p=2854\" \/>\n<meta property=\"og:site_name\" content=\"Nivel de Calidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agencianiveldecalidad\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-23T13:28:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T11:38:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/SDC-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel-delValle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@niveldecalidad\" \/>\n<meta name=\"twitter:site\" content=\"@niveldecalidad\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=2854#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=2854\"},\"author\":{\"name\":\"Daniel-delValle\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#\\\/schema\\\/person\\\/63dbee657e4ef1514c53e591946ba14a\"},\"headline\":\"Campa\u00f1as Smart Display o Inteligentes\",\"datePublished\":\"2018-08-23T13:28:28+00:00\",\"dateModified\":\"2024-10-29T11:38:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=2854\"},\"wordCount\":433,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=2854#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/SDC-Header.png\",\"articleSection\":[\"Adwords Avanzado\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=2854#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=2854\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=2854\",\"name\":\"Campa\u00f1as Smart Display o Inteligentes - 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