{"id":3476,"date":"2019-07-22T17:06:38","date_gmt":"2019-07-22T15:06:38","guid":{"rendered":"https:\/\/2026.niveldecalidad.com\/?p=3476"},"modified":"2019-07-22T17:06:38","modified_gmt":"2019-07-22T15:06:38","slug":"google-ads-remarketing-dinamico-gtm","status":"publish","type":"post","link":"https:\/\/2026.niveldecalidad.com\/?p=3476","title":{"rendered":"Google Tag Manager: C\u00f3mo configurar la etiqueta de remarketing din\u00e1mico de Google Ads"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Cuando queremos hacer un <strong>seguimiento de las conversiones en Google Ads<\/strong>, as\u00ed como los usuarios que entran en nuestra p\u00e1gina web, los productos que consultan, etc., se nos plantea la siguiente decisi\u00f3n, con qu\u00e9 m\u00e9todo hacerlo, porque desde la interfaz de Google Adwords podemos hacerlo de varias formas: instalar la etiqueta personalmente, o bien, podemos usar <strong>Google Tag Manager para remarketing de Google Adwords\u00a0<\/strong><\/span><\/p>\n<div id=\"attachment_3477\" style=\"width: 694px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3477\" class=\"wp-image-3477 \" title=\"Etiqueta de seguimiento de conversiones con GTM\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Etiqueta-Conversion-GTM-1.jpg\" alt=\"Etiqueta seguimiento de conversiones GTM\" width=\"684\" height=\"275\" \/><p id=\"caption-attachment-3477\" class=\"wp-caption-text\">Informaci\u00f3n necesaria para realizar el seguimiento de las conversiones por Google Tag Manager<\/p><\/div>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Y nosotros en el siguiente art\u00edculo os vamos a hablar de c\u00f3mo implementar las etiquetas de remarketing de Google Ads con Google Tag Manager, recogiendo las variables din\u00e1micas (id del producto, p\u00e1gina vista, valor de la transacci\u00f3n, etc.) por medio del dataLayer<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">El dataLayer es un c\u00f3digo JS que nos ayuda a extraer la informaci\u00f3n que queremos de la p\u00e1gina web, como por ejemplo: el precio del producto, tipo de producto, etc.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">GU\u00cdA<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.niveldecalidad.com\/?p=3476\/#1_como_implementar_el_datalayer_en_el_codigo_fuente_de_la_pagina_web\" >1. C\u00f3mo implementar el dataLayer en el c\u00f3digo fuente de la p\u00e1gina web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.niveldecalidad.com\/?p=3476\/#2_crear_cuenta_e_instalar_contenedor_de_google_tag_manager\" >2. Crear cuenta e instalar contenedor de Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.niveldecalidad.com\/?p=3476\/#3_crear_etiqueta_de_remarketing_de_google_ads\" >3. Crear etiqueta de remarketing de Google Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.niveldecalidad.com\/?p=3476\/#31_configuracion_de_variables_de_remarketing_dinamico_de_google_adwords\" >3.1. Configuraci\u00f3n de variables de remarketing din\u00e1mico de Google Adwords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.niveldecalidad.com\/?p=3476\/#32_configuracion_de_etiqueta_de_remarketing\" >3.2. Configuraci\u00f3n de etiqueta de Remarketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p1\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_como_implementar_el_datalayer_en_el_codigo_fuente_de_la_pagina_web\"><\/span>1. C\u00f3mo implementar el dataLayer en el c\u00f3digo fuente de la p\u00e1gina web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Antes de pasar a hacer etiquetas en Google Tag Manager, lo que necesitamos es implementar esos fragmentos de c\u00f3digo JS en nuestro CMS, y en este punto de partida hay diferentes caminos, ya que cada uno puede tener Shopify, WordPress, Mabisy, sin embargo, una vez implementado, el proceso de elaboraci\u00f3n de tags en GTM es parecido en ciertos casos.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Si dispones de un CMS est\u00e1ndar, se puede instalar un plugin o una app, la cual nos ayude a integrar el dataLayer. Personalmente, los que hemos usado principalmente son los siguientes, no obstante, hay una gran cantidad de plugins:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Shopify: Google Tag Manager by Niddocks<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">WordPress: DuracellTomi\u2019s Google Tag Manager para WordPress<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Si eres programador y te interesa poner la capa de datos personalmente, haz click aqu\u00ed:\u00a0<\/span><a href=\"https:\/\/developers.google.com\/tag-manager\/devguide?hl=es\" rel=\"nofollow\">https:\/\/developers.google.com\/tag-manager\/devguide?hl=es<\/a><\/li>\n<\/ul>\n<p class=\"p5\"><span class=\"s1\">En este post, vamos a realizar el ejemplo sobre un Shopify, cuyo proceso es parecido al de WordPress.<\/span><\/p>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"2_crear_cuenta_e_instalar_contenedor_de_google_tag_manager\"><\/span><span class=\"s1\">2. Crear cuenta e instalar contenedor de Google Tag Manager<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p5\"><span class=\"s1\">Cuando creamos una cuenta en GTM nos piden la siguiente informaci\u00f3n.<\/span><\/p>\n<div id=\"attachment_3478\" style=\"width: 586px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3478\" class=\"wp-image-3478 \" title=\"C\u00f3mo crear de 0 un contenedor en Google Tag Manager\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Captura-de-pantalla-2019-07-22-a-las-16.03.07.png\" alt=\"Nuevo Contenedo en Google Tag Manager\" width=\"576\" height=\"559\" \/><p id=\"caption-attachment-3478\" class=\"wp-caption-text\">C\u00f3mo crear un contenedor con Google Tag Manager<\/p><\/div>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\">Una vez creado nos facilitan el siguiente <strong>c\u00f3digo Tag Manager<\/strong> para implementarlo en nuestra web, para ello sigue las instrucciones:<\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">\u201cCopie el c\u00f3digo que aparece a continuaci\u00f3n y p\u00e9guelo en todas las p\u00e1ginas de su sitio web.<\/span><\/p>\n<blockquote>\n<p class=\"p6\"><span class=\"s1\">Pegue este c\u00f3digo tan alto en la etiqueta\u00a0&lt;head&gt;\u00a0de la p\u00e1gina como sea posible:\u201d<\/span><\/p>\n<p class=\"p7\" style=\"text-align: left;\"><span class=\"s1\">&lt;!&#8211; Google Tag Manager &#8211;&gt;<\/span><\/p>\n<p class=\"p7\" style=\"text-align: left;\"><span class=\"s1\">&lt;script&gt;(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({&#8216;gtm.start&#8217;:<\/span><\/p>\n<p class=\"p7\" style=\"text-align: left;\"><span class=\"s1\">new Date().getTime(),event:&#8217;gtm.js&#8217;});var f=d.getElementsByTagName(s)[0],<\/span><\/p>\n<p class=\"p7\" style=\"text-align: left;\"><span class=\"s1\">j=d.createElement(s),dl=l!=&#8217;dataLayer&#8217;?&#8217;&amp;l=&#8217;+l:\u00bb;j.async=true;j.src=<\/span><\/p>\n<p class=\"p7\" style=\"text-align: left;\"><span class=\"s1\">&#8216;https:\/\/www.googletagmanager.com\/gtm.js?id=&#8217;+i+dl;f.parentNode.insertBefore(j,f);<\/span><\/p>\n<p class=\"p7\" style=\"text-align: left;\"><span class=\"s1\">})(window,document,\u2019script&#8217;,&#8217;dataLayer&#8217;,&#8217;GTM-XXXXXXX&#8217;);&lt;\/script&gt;<\/span><\/p>\n<p class=\"p7\" style=\"text-align: left;\"><span class=\"s1\">&lt;!&#8211; End Google Tag Manager \u2014&gt;<\/span><\/p>\n<p class=\"p8\"><span class=\"s1\">Pegue tambi\u00e9n este c\u00f3digo inmediatamente despu\u00e9s de la etiqueta\u00a0<b>&lt;<\/b>body&gt;\u00a0de apertura:<\/span><\/p>\n<p class=\"p8\"><span class=\"s1\">&lt;!&#8211; Google Tag Manager (noscript) &#8211;&gt;<\/span><\/p>\n<p class=\"p8\"><span class=\"s1\">&lt;noscript&gt;&lt;iframe src=\u201chttps:\/\/www.googletagmanager.com\/ns.html?id=GTM-XXXXXXX\u00bb<\/span><\/p>\n<p class=\"p8\"><span class=\"s1\">height=\u00bb0&#8243; width=\u00bb0&#8243; style=\u00bbdisplay:none;visibility:hidden\u00bb&gt;&lt;\/iframe&gt;&lt;\/noscript&gt;<\/span><\/p>\n<p class=\"p8\"><span class=\"s1\">&lt;!&#8211; End Google Tag Manager (noscript) \u2014&gt;<\/span><\/p>\n<\/blockquote>\n<p class=\"p10\"><span class=\"s1\">Si tienes alguna duda sobre c\u00f3mo hacerlo accede a la siguiente p\u00e1gina: <a href=\"https:\/\/developers.google.com\/tag-manager\/quickstart\" rel=\"nofollow\"><span class=\"s3\">https:\/\/developers.google.com\/tag-manager\/quickstart<\/span><\/a><\/span><\/p>\n<h2 class=\"p10\"><span class=\"ez-toc-section\" id=\"3_crear_etiqueta_de_remarketing_de_google_ads\"><\/span><span class=\"s1\">3. Crear etiqueta de remarketing de Google Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"p10\"><span class=\"ez-toc-section\" id=\"31_configuracion_de_variables_de_remarketing_dinamico_de_google_adwords\"><\/span><span class=\"s1\">3.1. Configuraci\u00f3n de variables de remarketing din\u00e1mico de Google Adwords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p10\" style=\"text-align: justify;\"><span class=\"s1\">Para empezar a configurar la etiqueta necesitamos primero saber <strong>qu\u00e9 variables queremos recoger de la capa de datos<\/strong>, los m\u00e1s comunes ser\u00edan los siguientes: <strong>id del producto<\/strong>, <strong>precio del producto<\/strong> y <strong>p\u00e1gina vista<\/strong>.<\/span><\/p>\n<p class=\"p10\" style=\"text-align: justify;\"><span class=\"s1\">Cabe mencionar que en el siguiente ejemplo, dado que el dataLayer cambia con respecto a la p\u00e1gina que nos encontramos, es decir, ser\u00e1 diferente si estamos en una p\u00e1gina de ficha de producto, carrito o de check out. Vamos a mostrar como se realizar\u00eda en la secci\u00f3n de carrito, sin embargo, el proceso es similar al resto de p\u00e1ginas.<\/span><\/p>\n<p class=\"p10\" style=\"text-align: justify;\"><span class=\"s1\">Para ello vamos a ver c\u00f3mo se encuentran nombrados en la capa de datos y en funci\u00f3n de ello creamos la variable.<\/span><\/p>\n<div id=\"attachment_3481\" style=\"width: 493px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3481\" class=\"wp-image-3481 size-full\" title=\"Capa de datos en la secci\u00f3n de carrito de compra\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Cart-Page-RMK-2.jpg\" alt=\"C\u00f3mo est\u00e1n nombrados los par\u00e1metros din\u00e1micos de RMK\" width=\"483\" height=\"619\" \/><p id=\"caption-attachment-3481\" class=\"wp-caption-text\">C\u00f3mo est\u00e1 nombrado el dataLayer en los par\u00e1metros: tipo de p\u00e1gina, id de productos y cantidad total<\/p><\/div>\n<p class=\"p10\" style=\"text-align: justify;\"><span class=\"s1\">Como podemos observar aparecen las variables con los nombres siguientes:<\/span><\/p>\n<ul>\n<li class=\"p10\"><span class=\"s1\">Id producto: cartItems<\/span><\/li>\n<li class=\"p10\"><span class=\"s1\">Tipo de p\u00e1gina: pageType<\/span><\/li>\n<li class=\"p10\"><span class=\"s1\">Cantidad total de la transacci\u00f3n: cartTotal<\/span><\/li>\n<\/ul>\n<p class=\"p10\" style=\"text-align: justify;\"><span class=\"s1\">A continuaci\u00f3n os vamos a mostrar paso a paso sobre <strong>c\u00f3mo crear la variable \u201ccartItems\u201d para recoger el id de todos los productos<\/strong> que se a\u00f1aden.<\/span><\/p>\n<ol>\n<li class=\"p10\" style=\"text-align: justify;\"><span class=\"s1\">Vamos a la secci\u00f3n de \u201cVariables\u201d: <\/span><\/li>\n<li class=\"p10\" style=\"text-align: justify;\"><span class=\"s1\">Seleccionar Nueva &gt; Configuraci\u00f3n de la variable &gt; Variable de capa de datos &gt; Nombre de la variable de capa de datos. Aqu\u00ed rellenamos el campo con el nombre exacto que nos aparece en el dataLayer.<\/span><\/li>\n<li class=\"p10\" style=\"text-align: justify;\">Y nombramos a la variable \u201cDlv &#8211; Cart Ids\u201d<\/li>\n<\/ol>\n<div id=\"attachment_3484\" style=\"width: 727px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3484\" class=\"wp-image-3484 \" title=\"Variable de data Layer con Google Tag Manager: product_id\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Captura-de-pantalla-2019-07-08-a-las-11.06.53.png\" alt=\"C\u00f3mo implementar una variable de capa de datos con Google Tag Manager\" width=\"717\" height=\"252\" \/><p id=\"caption-attachment-3484\" class=\"wp-caption-text\">C\u00f3mo configurar la variable de Id_product en Google Tag Manager<\/p><\/div>\n<p class=\"p10\"><span class=\"s1\">IMPORTANTE: De no disponer de un par\u00e1metro en el dataLayer, \u00abcartItems\u00bb, que recoja todos los ids de productos que hay dentro del carrito, podemos <strong>configurar una variable de javascript personalizada<\/strong> para ello:<\/span><\/p>\n<blockquote>\n<p class=\"p10\"><span class=\"s1\">function () {<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0 <\/span>return {{DLV &#8211; Cart Id}}.map(function(a) {return a.id;}); <\/span><\/p>\n<p class=\"p10\"><span class=\"s1\">}<\/span><\/p>\n<\/blockquote>\n<p class=\"p10\" style=\"text-align: justify;\"><span class=\"s1\">*{{DLV &#8211; Cart Id}}: En este lugar debe ir la variable que se ha creado para recoger el id de los productos, siguiendo el ejemplo anterior ser\u00eda<span class=\"Apple-converted-space\">\u00a0 <\/span>ecommerce.impressions. No se indica \u201c<span class=\"s4\">ecommerce.impressions.id<\/span>\u00bb porque lo que hacemos con la funci\u00f3n es ir dentro del array de productos y devolver el id.<\/span><\/p>\n<p class=\"p10\" style=\"text-align: justify;\"><span class=\"s1\">Al igual que hemos configurado la variable se puede hacer para las otras dos variables, extrayendo \u201ccartTotal\u201d, y \u201cpageType\u201d.<\/span><\/p>\n<h3 class=\"p10\"><span class=\"ez-toc-section\" id=\"32_configuracion_de_etiqueta_de_remarketing\"><\/span><span class=\"s1\">3.2. Configuraci\u00f3n de etiqueta de Remarketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li class=\"p10\"><span class=\"s1\">Vamos a la secci\u00f3n de \u201cEtiquetas\u201d:<\/span><\/li>\n<li class=\"p10\">Seleccionar Nueva<\/li>\n<li class=\"p10\">Configuraci\u00f3n de la etiqueta: Aqu\u00ed hay dos maneras de hacerlo o bien por la propia etiqueta creada de remarketing para Google Ads que ofrece GTM, o bien por HTML personalizado que es como vamos a hacerlo a continuaci\u00f3n.<\/li>\n<\/ol>\n<blockquote>\n<p class=\"p10\"><span class=\"s1\">&lt;!&#8211; Global site tag (gtag.js) &#8211; Google Ads: XXXXXXXX &#8211;&gt;<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\">&lt;script async src=\u00bbhttps:\/\/www.googletagmanager.com\/gtag\/js?id=AW-XXXXXXX\u00bb&gt;&lt;\/script&gt;<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\">&lt;script&gt;<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0 <\/span>window.dataLayer = window.dataLayer || [];<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0 <\/span>function gtag(){dataLayer.push(arguments);}<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0 <\/span>gtag(&#8216;js&#8217;, new Date());<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0 <\/span>gtag(&#8216;config&#8217;, &#8216;AW-XXXXXXX&#8217;);<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\">&lt;\/script&gt;<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\">&lt;!&#8211; Event snippet for dynamic remarketing page &#8211;&gt;<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\">&lt;script&gt;<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0 <\/span>gtag(&#8216;event&#8217;, &#8216;page_view&#8217;, {&#8216;send_to&#8217;: \u2018AW-XXXXXX}&#8217;,<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0\u00a0 <\/span>\u2018ecomm_prodid&#8217;: &#8216;replace with value&#8217;,<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0\u00a0 <\/span>&#8216;ecomm_totalvalue&#8217;: &#8216;replace with value&#8217;,<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0\u00a0 <\/span>&#8216;ecomm_pagetype&#8217;: &#8216;replace with value&#8217;<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0 <\/span>});<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\">&lt;\/script&gt;<\/span><\/p>\n<\/blockquote>\n<p class=\"p10\"><span class=\"s1\">Como se puede observar a continuaci\u00f3n:<\/span><\/p>\n<div id=\"attachment_3485\" style=\"width: 742px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3485\" class=\"wp-image-3485 \" title=\"Etiqueta de HTML Personalizado de Google Tag Manager para la etiqueta de Remarketing de Google Adwords\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/etiqueta-cart-page-RMK-1-2.jpg\" alt=\"C\u00f3mo configurar la etiqueta de remarketing en HTML personalizado con Google Tag Manager\" width=\"732\" height=\"365\" \/><p id=\"caption-attachment-3485\" class=\"wp-caption-text\">C\u00f3mo crear la etiqueta de Remarketing de Google Ads con HTML Personalizado en Google Tag Manager<\/p><\/div>\n<p class=\"p10\" style=\"text-align: justify;\"><span class=\"s1\">Y elegimos como evento disparador de la etiqueta ventana cargada cuando el usuario vea la p\u00e1gina de \/cart:<\/span><\/p>\n<div id=\"attachment_3486\" style=\"width: 728px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3486\" class=\"wp-image-3486 \" title=\"Configurar el trigger de la etiqueta de remarketing de Google Ads en el carrito de compra\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Captura-de-pantalla-2019-07-22-a-las-15.14.07.png\" alt=\"C\u00f3mo implementar el evento de la etiqueta de RMK de Google Ads\" width=\"718\" height=\"270\" \/><p id=\"caption-attachment-3486\" class=\"wp-caption-text\">C\u00f3mo implementar el evento de ventana cargada para la etiqueta de remarketing din\u00e1mico de Google Ads<\/p><\/div>\n<p class=\"p10\" style=\"text-align: justify;\"><span class=\"s1\">Una vez hecho esto activamos la vista previa y nos aseguramos de que la etiqueta se dispare recogiendo los par\u00e1metros que deseamos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando queremos hacer un seguimiento de las conversiones en Google Ads, as\u00ed como los usuarios que entran en nuestra p\u00e1gina web, los productos que consultan, etc., se nos plantea la siguiente decisi\u00f3n, con qu\u00e9 m\u00e9todo hacerlo, porque desde la interfaz de Google Adwords podemos hacerlo de varias formas: instalar la etiqueta personalmente, o bien, podemos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[17,18],"tags":[],"class_list":["post-3476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-avanzado","category-analitica-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Tag Manager: Google Ads Remarketing Din\u00e1mico<\/title>\n<meta name=\"description\" content=\"Tutorial paso a paso de c\u00f3mo implementar con Google Tag Manager la etiqueta de Google Adwords de remarketing din\u00e1mico. 100% Pr\u00e1ctico y F\u00e1cil\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tag Manager: Google Ads Remarketing Din\u00e1mico\" \/>\n<meta property=\"og:description\" content=\"Tutorial paso a paso de c\u00f3mo implementar con Google Tag Manager la etiqueta de Google Adwords de remarketing din\u00e1mico. 100% Pr\u00e1ctico y F\u00e1cil\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2026.niveldecalidad.com\/?p=3476\" \/>\n<meta property=\"og:site_name\" content=\"Nivel de Calidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agencianiveldecalidad\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T15:06:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/google-tag-manager-que-es-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"856\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel-delValle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@niveldecalidad\" \/>\n<meta name=\"twitter:site\" content=\"@niveldecalidad\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476\"},\"author\":{\"name\":\"Daniel-delValle\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#\\\/schema\\\/person\\\/63dbee657e4ef1514c53e591946ba14a\"},\"headline\":\"Google Tag Manager: C\u00f3mo configurar la etiqueta de remarketing din\u00e1mico de Google Ads\",\"datePublished\":\"2019-07-22T15:06:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476\"},\"wordCount\":1269,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/google-tag-manager-que-es-min.png\",\"articleSection\":[\"Adwords Avanzado\",\"Anal\u00edtica Web\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476\",\"name\":\"Google Tag Manager: Google Ads Remarketing Din\u00e1mico\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/google-tag-manager-que-es-min.png\",\"datePublished\":\"2019-07-22T15:06:38+00:00\",\"description\":\"Tutorial paso a paso de c\u00f3mo implementar con Google Tag Manager la etiqueta de Google Adwords de remarketing din\u00e1mico. 100% Pr\u00e1ctico y F\u00e1cil\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476#primaryimage\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/google-tag-manager-que-es-min.png\",\"contentUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/google-tag-manager-que-es-min.png\",\"width\":856,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=3476#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Tag Manager: C\u00f3mo configurar la etiqueta de remarketing din\u00e1mico de Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#website\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/\",\"name\":\"Agencia Google Ads y PPC Nivel de Calidad\",\"description\":\"Agencia Google Ads ( Adwords ) SEM PPC &gt;&gt; Nivel de Calidad\",\"publisher\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#organization\"},\"alternateName\":\"Agencia PPC Nivel de Calidad\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#organization\",\"name\":\"Nivel de Calidad\",\"alternateName\":\"Agencia Google PPC Nivel de Calidad\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/niveldecalidad-logo-sticky-216x60-1.png\",\"contentUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/niveldecalidad-logo-sticky-216x60-1.png\",\"width\":216,\"height\":60,\"caption\":\"Nivel de Calidad\"},\"image\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/agencianiveldecalidad\\\/\",\"https:\\\/\\\/x.com\\\/niveldecalidad\",\"https:\\\/\\\/www.instagram.com\\\/niveldecalidad\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nivel-de-calidad---google-partner\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@niveldecalidad\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#\\\/schema\\\/person\\\/63dbee657e4ef1514c53e591946ba14a\",\"name\":\"Daniel-delValle\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Tag Manager: Google Ads Remarketing Din\u00e1mico","description":"Tutorial paso a paso de c\u00f3mo implementar con Google Tag Manager la etiqueta de Google Adwords de remarketing din\u00e1mico. 100% Pr\u00e1ctico y F\u00e1cil","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Google Tag Manager: Google Ads Remarketing Din\u00e1mico","og_description":"Tutorial paso a paso de c\u00f3mo implementar con Google Tag Manager la etiqueta de Google Adwords de remarketing din\u00e1mico. 100% Pr\u00e1ctico y F\u00e1cil","og_url":"https:\/\/2026.niveldecalidad.com\/?p=3476","og_site_name":"Nivel de Calidad","article_publisher":"https:\/\/www.facebook.com\/agencianiveldecalidad\/","article_published_time":"2019-07-22T15:06:38+00:00","og_image":[{"width":856,"height":500,"url":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/google-tag-manager-que-es-min.png","type":"image\/png"}],"author":"Daniel-delValle","twitter_card":"summary_large_image","twitter_creator":"@niveldecalidad","twitter_site":"@niveldecalidad","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2026.niveldecalidad.com\/?p=3476#article","isPartOf":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=3476"},"author":{"name":"Daniel-delValle","@id":"https:\/\/2026.niveldecalidad.com\/#\/schema\/person\/63dbee657e4ef1514c53e591946ba14a"},"headline":"Google Tag Manager: C\u00f3mo configurar la etiqueta de remarketing din\u00e1mico de Google Ads","datePublished":"2019-07-22T15:06:38+00:00","mainEntityOfPage":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=3476"},"wordCount":1269,"commentCount":0,"publisher":{"@id":"https:\/\/2026.niveldecalidad.com\/#organization"},"image":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=3476#primaryimage"},"thumbnailUrl":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/google-tag-manager-que-es-min.png","articleSection":["Adwords Avanzado","Anal\u00edtica Web"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/2026.niveldecalidad.com\/?p=3476#respond"]}]},{"@type":"WebPage","@id":"https:\/\/2026.niveldecalidad.com\/?p=3476","url":"https:\/\/2026.niveldecalidad.com\/?p=3476","name":"Google Tag Manager: Google Ads Remarketing Din\u00e1mico","isPartOf":{"@id":"https:\/\/2026.niveldecalidad.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=3476#primaryimage"},"image":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=3476#primaryimage"},"thumbnailUrl":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/google-tag-manager-que-es-min.png","datePublished":"2019-07-22T15:06:38+00:00","description":"Tutorial paso a paso de c\u00f3mo implementar con Google Tag Manager la etiqueta de Google Adwords de remarketing din\u00e1mico. 100% Pr\u00e1ctico y F\u00e1cil","breadcrumb":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=3476#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2026.niveldecalidad.com\/?p=3476"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/2026.niveldecalidad.com\/?p=3476#primaryimage","url":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/google-tag-manager-que-es-min.png","contentUrl":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/google-tag-manager-que-es-min.png","width":856,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/2026.niveldecalidad.com\/?p=3476#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/2026.niveldecalidad.com\/"},{"@type":"ListItem","position":2,"name":"Google Tag Manager: C\u00f3mo configurar la etiqueta de remarketing din\u00e1mico de Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/2026.niveldecalidad.com\/#website","url":"https:\/\/2026.niveldecalidad.com\/","name":"Agencia Google Ads y PPC Nivel de Calidad","description":"Agencia Google Ads ( Adwords ) SEM PPC &gt;&gt; Nivel de Calidad","publisher":{"@id":"https:\/\/2026.niveldecalidad.com\/#organization"},"alternateName":"Agencia PPC Nivel de Calidad","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2026.niveldecalidad.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/2026.niveldecalidad.com\/#organization","name":"Nivel de Calidad","alternateName":"Agencia Google PPC Nivel de Calidad","url":"https:\/\/2026.niveldecalidad.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/2026.niveldecalidad.com\/#\/schema\/logo\/image\/","url":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/03\/niveldecalidad-logo-sticky-216x60-1.png","contentUrl":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/03\/niveldecalidad-logo-sticky-216x60-1.png","width":216,"height":60,"caption":"Nivel de Calidad"},"image":{"@id":"https:\/\/2026.niveldecalidad.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agencianiveldecalidad\/","https:\/\/x.com\/niveldecalidad","https:\/\/www.instagram.com\/niveldecalidad\/","https:\/\/www.linkedin.com\/company\/nivel-de-calidad---google-partner\/","https:\/\/www.youtube.com\/@niveldecalidad\/"]},{"@type":"Person","@id":"https:\/\/2026.niveldecalidad.com\/#\/schema\/person\/63dbee657e4ef1514c53e591946ba14a","name":"Daniel-delValle","url":"https:\/\/2026.niveldecalidad.com\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/posts\/3476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3476"}],"version-history":[{"count":0,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/posts\/3476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/media\/6147"}],"wp:attachment":[{"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}