{"id":4121,"date":"2020-02-07T16:09:49","date_gmt":"2020-02-07T15:09:49","guid":{"rendered":"https:\/\/2026.niveldecalidad.com\/?p=4121"},"modified":"2020-02-07T16:09:49","modified_gmt":"2020-02-07T15:09:49","slug":"optimiza-tus-campanas-dispositivos","status":"publish","type":"post","link":"https:\/\/2026.niveldecalidad.com\/?p=4121","title":{"rendered":"Optimiza Tus Campa\u00f1as Por Dispositivos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A lo largo de los \u00faltimos a\u00f1os el usuario ha ido cambiando su comportamiento a la hora de navegar y realizar acciones con los dispositivos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La mejora de la tecnolog\u00eda y la irrupci\u00f3n en el mercado de smartphones cada vez m\u00e1s potentes ha conllevado que los usuarios utilicen estos como dispositivo principal para poco a poco ir desplazando al resto.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4122\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Cisco-VNI-por-an\u0303o.png\" alt=\"\" width=\"1333\" height=\"570\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En Google Ads, a la hora de trabajar con nuestras campa\u00f1as, podemos observar que <strong>ya existe un aumento considerable de tr\u00e1fico procedente de m\u00f3viles<\/strong>.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A la hora de tratar la procedencia del tr\u00e1fico, la reducciones de puja en dispositivo suele ser una opci\u00f3n recurrente, ya que suelen ser distintas en los dispositivos, pero tendremos que tener en cuenta el tipo de negocio que estemos tratando y si interesa m\u00e1s priorizar m\u00e1s unos u otros.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A pesar de hacer ajustes de puja pensando que reduciremos el tr\u00e1fico esto no puede ser as\u00ed, ya que <strong>Google prioriza muchas veces el tr\u00e1fico m\u00f3vil respecto a los otros<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Por lo tanto, separarlas por dispositivo es una buena soluci\u00f3n y puede permitirte tener un mayor control sobre las campa\u00f1as con las que trabajas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Las ventajas de separar las campa\u00f1as por dispositivo te permitir\u00e1n:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Gestionar el rendimiento de los dispositivos de forma m\u00e1s eficiente<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Tener un mayor control en presupuestos para cada uno<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pujar de manera m\u00e1s eficiente<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Analizar resultados sin datos cruzados<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfC\u00f3mo separar las campa\u00f1as por dispositivo?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Separar las campa\u00f1as es algo muy sencillo de hacer<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">1\u00ba Deberemos hacer una copia de nuestra campa\u00f1a\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4123 aligncenter\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Captura-de-pantalla-2020-02-07-a-las-13.30.03.png\" alt=\"\" width=\"696\" height=\"557\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">2\u00ba Designar cual ser\u00e1 para cada dispositivo<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4124 aligncenter\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Captura-de-pantalla-2020-02-07-a-las-15.17.06.png\" alt=\"\" width=\"424\" height=\"277\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">3\u00ba A\u00f1adir un ajuste de dispositivo del -100% al dispositivo que no queramos medir<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4125 aligncenter\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Captura-de-pantalla-2020-02-07-a-las-15.17.46.png\" alt=\"\" width=\"835\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Es un proceso muy sencillo y que te ayudar\u00e1 a mejorar la optimizaci\u00f3n de tu cuenta notablemente<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lo largo de los \u00faltimos a\u00f1os el usuario ha ido cambiando su comportamiento a la hora de navegar y realizar acciones con los dispositivos. La mejora de la tecnolog\u00eda y la irrupci\u00f3n en el mercado de smartphones cada vez m\u00e1s potentes ha conllevado que los usuarios utilicen estos como dispositivo principal para poco a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[100],"tags":[],"class_list":["post-4121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimiza Tus Campa\u00f1as Por Dispositivos - Nivel de Calidad<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimiza Tus Campa\u00f1as Por Dispositivos - Nivel de Calidad\" \/>\n<meta property=\"og:description\" content=\"A lo largo de los \u00faltimos a\u00f1os el usuario ha ido cambiando su comportamiento a la hora de navegar y realizar acciones con los dispositivos. La mejora de la tecnolog\u00eda y la irrupci\u00f3n en el mercado de smartphones cada vez m\u00e1s potentes ha conllevado que los usuarios utilicen estos como dispositivo principal para poco a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2026.niveldecalidad.com\/?p=4121\" \/>\n<meta property=\"og:site_name\" content=\"Nivel de Calidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agencianiveldecalidad\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-07T15:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/apple-iphone-smartphone-desk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2258\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel-delValle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@niveldecalidad\" \/>\n<meta name=\"twitter:site\" content=\"@niveldecalidad\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121\"},\"author\":{\"name\":\"Daniel-delValle\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#\\\/schema\\\/person\\\/63dbee657e4ef1514c53e591946ba14a\"},\"headline\":\"Optimiza Tus Campa\u00f1as Por Dispositivos\",\"datePublished\":\"2020-02-07T15:09:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121\"},\"wordCount\":332,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/apple-iphone-smartphone-desk.jpg\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121\",\"name\":\"Optimiza Tus Campa\u00f1as Por Dispositivos - Nivel de Calidad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/apple-iphone-smartphone-desk.jpg\",\"datePublished\":\"2020-02-07T15:09:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121#primaryimage\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/apple-iphone-smartphone-desk.jpg\",\"contentUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/apple-iphone-smartphone-desk.jpg\",\"width\":2258,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=4121#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimiza Tus Campa\u00f1as Por Dispositivos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#website\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/\",\"name\":\"Agencia Google Ads y PPC Nivel de Calidad\",\"description\":\"Agencia Google Ads ( Adwords ) SEM PPC &gt;&gt; Nivel de Calidad\",\"publisher\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#organization\"},\"alternateName\":\"Agencia PPC Nivel de Calidad\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#organization\",\"name\":\"Nivel de Calidad\",\"alternateName\":\"Agencia Google PPC Nivel de Calidad\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/niveldecalidad-logo-sticky-216x60-1.png\",\"contentUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/niveldecalidad-logo-sticky-216x60-1.png\",\"width\":216,\"height\":60,\"caption\":\"Nivel de Calidad\"},\"image\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/agencianiveldecalidad\\\/\",\"https:\\\/\\\/x.com\\\/niveldecalidad\",\"https:\\\/\\\/www.instagram.com\\\/niveldecalidad\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nivel-de-calidad---google-partner\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@niveldecalidad\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#\\\/schema\\\/person\\\/63dbee657e4ef1514c53e591946ba14a\",\"name\":\"Daniel-delValle\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimiza Tus Campa\u00f1as Por Dispositivos - Nivel de Calidad","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Optimiza Tus Campa\u00f1as Por Dispositivos - Nivel de Calidad","og_description":"A lo largo de los \u00faltimos a\u00f1os el usuario ha ido cambiando su comportamiento a la hora de navegar y realizar acciones con los dispositivos. La mejora de la tecnolog\u00eda y la irrupci\u00f3n en el mercado de smartphones cada vez m\u00e1s potentes ha conllevado que los usuarios utilicen estos como dispositivo principal para poco a [&hellip;]","og_url":"https:\/\/2026.niveldecalidad.com\/?p=4121","og_site_name":"Nivel de Calidad","article_publisher":"https:\/\/www.facebook.com\/agencianiveldecalidad\/","article_published_time":"2020-02-07T15:09:49+00:00","og_image":[{"width":2258,"height":1500,"url":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/apple-iphone-smartphone-desk.jpg","type":"image\/jpeg"}],"author":"Daniel-delValle","twitter_card":"summary_large_image","twitter_creator":"@niveldecalidad","twitter_site":"@niveldecalidad","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2026.niveldecalidad.com\/?p=4121#article","isPartOf":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=4121"},"author":{"name":"Daniel-delValle","@id":"https:\/\/2026.niveldecalidad.com\/#\/schema\/person\/63dbee657e4ef1514c53e591946ba14a"},"headline":"Optimiza Tus Campa\u00f1as Por Dispositivos","datePublished":"2020-02-07T15:09:49+00:00","mainEntityOfPage":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=4121"},"wordCount":332,"commentCount":0,"publisher":{"@id":"https:\/\/2026.niveldecalidad.com\/#organization"},"image":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=4121#primaryimage"},"thumbnailUrl":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/apple-iphone-smartphone-desk.jpg","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/2026.niveldecalidad.com\/?p=4121#respond"]}]},{"@type":"WebPage","@id":"https:\/\/2026.niveldecalidad.com\/?p=4121","url":"https:\/\/2026.niveldecalidad.com\/?p=4121","name":"Optimiza Tus Campa\u00f1as Por Dispositivos - Nivel de Calidad","isPartOf":{"@id":"https:\/\/2026.niveldecalidad.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=4121#primaryimage"},"image":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=4121#primaryimage"},"thumbnailUrl":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/apple-iphone-smartphone-desk.jpg","datePublished":"2020-02-07T15:09:49+00:00","breadcrumb":{"@id":"https:\/\/2026.niveldecalidad.com\/?p=4121#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2026.niveldecalidad.com\/?p=4121"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/2026.niveldecalidad.com\/?p=4121#primaryimage","url":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/apple-iphone-smartphone-desk.jpg","contentUrl":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/apple-iphone-smartphone-desk.jpg","width":2258,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/2026.niveldecalidad.com\/?p=4121#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/2026.niveldecalidad.com\/"},{"@type":"ListItem","position":2,"name":"Optimiza Tus Campa\u00f1as Por Dispositivos"}]},{"@type":"WebSite","@id":"https:\/\/2026.niveldecalidad.com\/#website","url":"https:\/\/2026.niveldecalidad.com\/","name":"Agencia Google Ads y PPC Nivel de Calidad","description":"Agencia Google Ads ( Adwords ) SEM PPC &gt;&gt; Nivel de Calidad","publisher":{"@id":"https:\/\/2026.niveldecalidad.com\/#organization"},"alternateName":"Agencia PPC Nivel de Calidad","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2026.niveldecalidad.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/2026.niveldecalidad.com\/#organization","name":"Nivel de Calidad","alternateName":"Agencia Google PPC Nivel de Calidad","url":"https:\/\/2026.niveldecalidad.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/2026.niveldecalidad.com\/#\/schema\/logo\/image\/","url":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/03\/niveldecalidad-logo-sticky-216x60-1.png","contentUrl":"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/03\/niveldecalidad-logo-sticky-216x60-1.png","width":216,"height":60,"caption":"Nivel de Calidad"},"image":{"@id":"https:\/\/2026.niveldecalidad.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agencianiveldecalidad\/","https:\/\/x.com\/niveldecalidad","https:\/\/www.instagram.com\/niveldecalidad\/","https:\/\/www.linkedin.com\/company\/nivel-de-calidad---google-partner\/","https:\/\/www.youtube.com\/@niveldecalidad\/"]},{"@type":"Person","@id":"https:\/\/2026.niveldecalidad.com\/#\/schema\/person\/63dbee657e4ef1514c53e591946ba14a","name":"Daniel-delValle","url":"https:\/\/2026.niveldecalidad.com\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/posts\/4121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4121"}],"version-history":[{"count":0,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/posts\/4121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=\/wp\/v2\/media\/8026"}],"wp:attachment":[{"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2026.niveldecalidad.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}