{"id":5671,"date":"2019-04-26T10:49:13","date_gmt":"2019-04-26T08:49:13","guid":{"rendered":"https:\/\/2026.niveldecalidad.com\/?p=3193"},"modified":"2023-03-20T11:52:24","modified_gmt":"2023-03-20T11:52:24","slug":"extensiones-google-ads","status":"publish","type":"post","link":"https:\/\/2026.niveldecalidad.com\/?p=5671","title":{"rendered":"Extensiones de Google Ads [Infograf\u00eda]"},"content":{"rendered":"<p><strong>Google Ads<\/strong>, conocida tradicionalmente como Google Adwords, es la plataforma por excelencia si quieres aparecer en la primera posici\u00f3n de la <strong>SERP<\/strong> del buscador a trav\u00e9s del pago por click (PPC).<\/p>\n<p>Cuando el usuario hace una b\u00fasqueda, las palabras claves que correspondan con ella entrar\u00e1n en una subasta donde a partir de la <strong>puja y el <a href=\"https:\/\/2026.niveldecalidad.com\/\" target=\"_blank\" rel=\"noopener\">nivel de calidad<\/a><\/strong> se decidir\u00e1 la posici\u00f3n en la que se muestra tu anuncio. Aunque hay muchos factores que pueden intervenir en que el usuario decida clicarte o no, un factor crucial es la <strong>relevancia y el atractivo<\/strong> del anuncio.<\/p>\n<p>Como <a href=\"https:\/\/2026.niveldecalidad.com\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> nos establece un m\u00e1ximo de caracteres en el anuncio, tanto en sus t\u00edtulos como en sus descripciones, es muy importante crear <strong>extensiones<\/strong> y a\u00f1adirlas a nuestras campa\u00f1as. Con ellas conseguiremos tener un texto m\u00e1s suculento, con mucha m\u00e1s informaci\u00f3n relevante sobre nuestro negocio y llamaremos la atenci\u00f3n del cliente por delante de nuestros competidores.<\/p>\n<p>A continuaci\u00f3n, os dejamos una infograf\u00eda donde mostramos los tipos de extensiones que existen.<\/p>\n<h2>Tipos de extensiones en Google Ads<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3201\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/extensiones-google-ads.jpg\" alt=\"\" width=\"332\" height=\"1024\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3202\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/new-5c-20piktoc_29403784.png\" alt=\"\" width=\"1100\" height=\"3394\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads, conocida tradicionalmente como Google Adwords, es la plataforma por excelencia si quieres aparecer en la primera posici\u00f3n de la SERP del buscador a trav\u00e9s del pago por click (PPC). Cuando el usuario hace una b\u00fasqueda, las palabras claves que correspondan con ella entrar\u00e1n en una subasta donde a partir de la puja y [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[13],"tags":[109,110],"class_list":["post-5671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-basico","tag-extensiones","tag-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Extensiones de Google Ads [Infograf\u00eda] - Nivel de Calidad<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Extensiones de Google Ads [Infograf\u00eda] - Nivel de Calidad\" \/>\n<meta property=\"og:description\" content=\"Google Ads, conocida tradicionalmente como Google Adwords, es la plataforma por excelencia si quieres aparecer en la primera posici\u00f3n de la SERP del buscador a trav\u00e9s del pago por click (PPC). Cuando el usuario hace una b\u00fasqueda, las palabras claves que correspondan con ella entrar\u00e1n en una subasta donde a partir de la puja y [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2026.niveldecalidad.com\/?p=5671\" \/>\n<meta property=\"og:site_name\" content=\"Nivel de Calidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agencianiveldecalidad\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-26T08:49:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-20T11:52:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/adri-copia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isa Vidal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@niveldecalidad\" \/>\n<meta name=\"twitter:site\" content=\"@niveldecalidad\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671\"},\"author\":{\"name\":\"Isa Vidal\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#\\\/schema\\\/person\\\/7bd997df9ce690823816dfab047c974f\"},\"headline\":\"Extensiones de Google Ads [Infograf\u00eda]\",\"datePublished\":\"2019-04-26T08:49:13+00:00\",\"dateModified\":\"2023-03-20T11:52:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671\"},\"wordCount\":194,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/adri-copia.jpg\",\"keywords\":[\"extensiones\",\"google ads\"],\"articleSection\":[\"Adwords B\u00e1sico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671\",\"name\":\"Extensiones de Google Ads [Infograf\u00eda] - Nivel de Calidad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/adri-copia.jpg\",\"datePublished\":\"2019-04-26T08:49:13+00:00\",\"dateModified\":\"2023-03-20T11:52:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671#primaryimage\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/adri-copia.jpg\",\"contentUrl\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/wp-content\\\/uploads\\\/adri-copia.jpg\",\"width\":820,\"height\":410},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/?p=5671#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Extensiones de Google Ads [Infograf\u00eda]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/#website\",\"url\":\"https:\\\/\\\/2026.niveldecalidad.com\\\/\",\"name\":\"Agencia Google Ads y PPC Nivel de Calidad\",\"description\":\"Agencia Google Ads ( Adwords ) SEM PPC &gt;&gt; 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