{"id":5673,"date":"2019-05-17T15:04:29","date_gmt":"2019-05-17T13:04:29","guid":{"rendered":"https:\/\/2026.niveldecalidad.com\/?p=3243"},"modified":"2019-05-17T15:04:29","modified_gmt":"2019-05-17T13:04:29","slug":"habilitar-puja-personalizada-display","status":"publish","type":"post","link":"https:\/\/2026.niveldecalidad.com\/?p=5673","title":{"rendered":"Habilitar la Puja Personalizada en Display"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tras el lanzamiento de la nueva interfaz de Google Ads, es muy probable que te hayas encontrado en la situaci\u00f3n de que no supieras donde han ido a parar muchas cosas o eches de menos otras que ya no est\u00e1n&#8230; <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A d\u00eda de hoy ya estar\u00e9is familiarizados con la nueva interfaz, aunque siguen cambiado cosas, la verdad, es que nuestros amigos de Google nos lo han puesto un poquito dif\u00edcil en algunas cosas \u00a0como que puedas <strong>gestionar las pujas en las palabras clave, audiencias, temas, intereses&#8230; de tus campa\u00f1as de Display<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Es muy com\u00fan encontrarse que con ciertas palabras clave, intereses o audiencias funcionen mejor que otras, por lo que <strong>necesitar\u00edamos ajustarlas para una correcta optimizaci\u00f3n<\/strong> y dejar de derrochar dinero o potenciarlas para mejorar el rendimiento de susodichas campa\u00f1as.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pero la hora de querer ajustarlas nos encontramos, de primeras, con que no podemos realizar ning\u00fan tipo de ajuste.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3244 aligncenter\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Captura-de-pantalla-2019-05-17-a-las-9.57.23.png\" alt=\"\" width=\"327\" height=\"262\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si intentamos a\u00f1adir la (deseada) columna de \u201c<strong>Ajuste de Puja<\/strong>\u201d no aparezca, como si nunca hubiera existido y no haya posibilidad de a\u00f1adirla\u2026<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3245 aligncenter\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Captura-de-pantalla-2019-05-17-a-las-10.21.12.png\" alt=\"\" width=\"344\" height=\"173\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Si llevas un rato intentando encontrar la soluci\u00f3n mientras te viene un sofoc\u00f3n y comienzas a notar que el sudor hace acto de presencia, tranquilo, que no \u00abpanda el c\u00fanico\u00bb, hay soluci\u00f3n.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google ha escondido un poco la opci\u00f3n pero se puede ajustar la puja personalizada:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lo primero es ir a nivel de <strong>Grupo de Anuncios<\/strong>, una vez estemos en este nivel, debemos ir a configuraci\u00f3n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3246 aligncenter\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Captura-de-pantalla-2019-05-17-a-las-10.25.41.png\" alt=\"\" width=\"405\" height=\"172\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Seguidamente, desplegamos las opciones donde dice \u201c<strong>Configuraci\u00f3n adicional<\/strong>\u201d. Ah\u00ed encontraremos, nuestro santo Grial: \u201c<strong>M\u00e9todos de URL y pujas personalizadas<\/strong>\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3247 aligncenter\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Captura-de-pantalla-2019-05-17-a-las-10.18.46.png\" alt=\"\" width=\"300\" height=\"173\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tras hacer clic en esa opci\u00f3n, podemos seleccionar la puja que nos interesa<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Resumiendo: <strong>Nivel de grupo de anuncios de la campa\u00f1a \u2192 Configuraci\u00f3n \u2192 Configuraci\u00f3n Adicional \u2192 M\u00e9todos de URL y Puja Personalizada<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Como nota adicional, debes saber que en el momento que habilites una, <strong>s\u00f3lo podr\u00e1s gestionar la que hayas seleccionado<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Como veis est\u00e1 algo escondida, pero seguro que os ayudar\u00e1 si no hab\u00edais descubierto como poder gestionar estos.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras el lanzamiento de la nueva interfaz de Google Ads, es muy probable que te hayas encontrado en la situaci\u00f3n de que no supieras donde han ido a parar muchas cosas o eches de menos otras que ya no est\u00e1n&#8230; &nbsp; A d\u00eda de hoy ya estar\u00e9is familiarizados con la nueva interfaz, aunque siguen cambiado [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[100],"tags":[],"class_list":["post-5673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Habilitar la Puja Personalizada en Display - Nivel de Calidad<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Habilitar la Puja Personalizada en Display - Nivel de Calidad\" \/>\n<meta property=\"og:description\" content=\"Tras el lanzamiento de la nueva interfaz de Google Ads, es muy probable que te hayas encontrado en la situaci\u00f3n de que no supieras donde han ido a parar muchas cosas o eches de menos otras que ya no est\u00e1n&#8230; 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