{"id":5677,"date":"2019-06-14T09:51:25","date_gmt":"2019-06-14T07:51:25","guid":{"rendered":"https:\/\/2026.niveldecalidad.com\/?p=3301"},"modified":"2019-06-14T09:51:25","modified_gmt":"2019-06-14T07:51:25","slug":"crear-campanas-shopping-bing-ads","status":"publish","type":"post","link":"https:\/\/2026.niveldecalidad.com\/?p=5677","title":{"rendered":"Crear campa\u00f1as de Shopping en Bing Ads"},"content":{"rendered":"<p style=\"text-align: justify;\">Para crear una campa\u00f1a de shopping en Bing Ads desde cero tendr\u00e1s que realizar los siguientes pasos para empezar a usar anuncios de productos:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">GU\u00cdA<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/2026.niveldecalidad.com\/?p=5677\/#1%e2%80%93_comprueba_que_eres_propietario_de_tu_url_en_bing_webmaster_tools\" >1\u2013 Comprueba que eres Propietario de tu URL en Bing Webmaster Tools.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/2026.niveldecalidad.com\/?p=5677\/#2_%e2%80%93_crea_una_tienda\" >2 \u2013 Crea una tienda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/2026.niveldecalidad.com\/?p=5677\/#3_%e2%80%93_carga_tu_catalogoproducto\" >3 \u2013 Carga tu cat\u00e1logo\/producto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/2026.niveldecalidad.com\/?p=5677\/#4-_crear_la_campana_desde_bing_ads\" >4- Crear la campa\u00f1a desde Bing Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/2026.niveldecalidad.com\/?p=5677\/#conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1%e2%80%93_comprueba_que_eres_propietario_de_tu_url_en_bing_webmaster_tools\"><\/span><strong>1\u2013 Comprueba que eres Propietario de tu URL en Bing Webmaster Tools.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">En primer lugar, tendr\u00e1s que acceder a la siguiente URL de herramientas para administradores web de Bing <a href=\"https:\/\/www.bing.com\/toolbox\/webmaster\">https:\/\/www.bing.com\/toolbox\/webmaster<\/a> (si ya tienes creada una etiqueta de seguimiento universal (UET) para el seguimiento de remarketing y conversiones, podr\u00edas usar esta misma etiqueta para validar tu dominio).<\/p>\n<p style=\"text-align: justify;\">Seguidamente, inicia sesi\u00f3n usando la misma cuenta con la que inicias sesi\u00f3n en Bing Ads. Ve a <strong>Perfil<\/strong>, y a continuaci\u00f3n, rellena las secciones <strong>Acerca de mi<\/strong>, <strong>Preferencias de contacto<\/strong> y <strong>Preferencias de alertas.<\/strong><\/p>\n<p style=\"text-align: justify;\">En el apartado de <strong>Mis Sitios<\/strong>, introduce la URL de tu web y haz clic en <strong>Agregar<\/strong> y elige entre una de las tres opciones indicadas. Por \u00faltimo, haz clic en <strong>Verificar<\/strong>. Una vez verificada la URL, veras la p\u00e1gina <strong>Panel.<\/strong><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_%e2%80%93_crea_una_tienda\"><\/span><strong>2 \u2013 Crea una tienda<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">El siguiente paso ser\u00e1 crear tu tienda. Accede a <strong>Herramientas<\/strong> desde la parte derecha superior. Haz clic en <strong>Bing Merchant Center<\/strong> \u2013 <strong>Crear un almac\u00e9n<\/strong>\u00a0y completa los datos correspondientes a tu tienda.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3302\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/bing-shopping-campaigns-003.png\" alt=\"\" width=\"300\" height=\"250\" \/><\/p>\n<p style=\"text-align: justify;\">\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_%e2%80%93_carga_tu_catalogoproducto\"><\/span><strong>3 \u2013 Carga tu cat\u00e1logo\/producto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Desde <strong>Microsoft Advertising<\/strong>, haz clic en <strong>Herramientas<\/strong> (esquina superior derecha). Luego haz clic en <strong>Microsoft Merchant Center<\/strong> y selecciona la tienda que quieras actualizar. Ve a <strong>Administraci\u00f3n de cat\u00e1logo <\/strong>y escribe el nombre que le quieras dar a tu cat\u00e1logo y por \u00faltimo env\u00eda el archivo.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3303\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/Merchant-Center.png\" alt=\"\" width=\"498\" height=\"151\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4-_crear_la_campana_desde_bing_ads\"><\/span><strong>4- Crear la campa\u00f1a desde Bing Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Dentro de tu cuenta Bing Ads, ve a la pesta\u00f1a <strong>Campa\u00f1as<\/strong> \u2013 <strong>Crear campa\u00f1a<\/strong>. Haz clic en la campa\u00f1a de compras. Selecciona como quieres estructurar las campa\u00f1as de Bing Ads shopping bas\u00e1ndote en tu cat\u00e1logo de productos.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3304\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/bing-shopping-campaigns-005.png\" alt=\"\" width=\"300\" height=\"259\" \/><\/p>\n<p style=\"text-align: justify;\">Tambi\u00e9n podr\u00e1s utilizar filtros de productos para elegir a qu\u00e9 se dirigir\u00e1 la campa\u00f1a (se aplicaran pujas a esos filtros en concreto) \u00a1y listo! ya podr\u00e1s mostrar tus productos en shopping desde Bing Ads.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3305\" src=\"https:\/\/2026.niveldecalidad.com\/wp-content\/uploads\/2022\/10\/bing-shopping-campaigns-006.png\" alt=\"\" width=\"376\" height=\"218\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Cuando uses campa\u00f1as de compras y anuncios de productos una de las cosas mas importantes y que tienes que tener en cuenta es el uso de palabras clave negativas y una segmentaci\u00f3n adecuada, adem\u00e1s de un seguimiento peri\u00f3dico de la evoluci\u00f3n de tus campa\u00f1as.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para crear una campa\u00f1a de shopping en Bing Ads desde cero tendr\u00e1s que realizar los siguientes pasos para empezar a usar anuncios de productos: 1\u2013 Comprueba que eres Propietario de tu URL en Bing Webmaster Tools. En primer lugar, tendr\u00e1s que acceder a la siguiente URL de herramientas para administradores web de Bing https:\/\/www.bing.com\/toolbox\/webmaster (si [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_joinchat":[],"footnotes":""},"categories":[100],"tags":[],"class_list":["post-5677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crear campa\u00f1as de Shopping en Bing Ads - Nivel de Calidad<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crear campa\u00f1as de Shopping en Bing Ads - Nivel de Calidad\" \/>\n<meta property=\"og:description\" content=\"Para crear una campa\u00f1a de shopping en Bing Ads desde cero tendr\u00e1s que realizar los siguientes pasos para empezar a usar anuncios de productos: 1\u2013 Comprueba que eres Propietario de tu URL en Bing Webmaster Tools. 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